On 8 March, Avery Dennison activated its status as the presenting partner of the Cleveland Cavaliers celebrated the NBA’s ‘2024 Women’s Hoops Night’ by activating around the team’s home a game against through a campaign built around the in-stadium giveaway of bespoke Near-field Communication (NFC) patches which link to fan smartphones and enable supporters to… Continue reading Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
Tag: NFC
Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games
To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), the league has linked with the Manning brothers and several other football stars to lean into self-referential humour for its promotional creative. Former Super Bowl… Continue reading Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games
Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Following on from its initial PyeongChang 2018 ‘100 Day Countdown’ commercial, which broke at the end of October and featured #TeamVisa athletes, Visa continued its Winter Olympic activation in November by launching payment-ready wearables. The IOC’s payments sector sponsor has swapped cards for NFC-chip and antenna equipped gloves as its rolls out… Continue reading Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
The Visa Digital Skyline Projections offered football fans and San Francisco residents a spectacular Super Bowl 50 light show in tribute to the NFL and to the Bay Area. As millions of fans headed to San Francisco for Super Bowl week, Visa’s objective was to spearhead its league leverage programme through an experience that… Continue reading Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
Barclaycard PayBand Makes Wireless Festival Cashless
Thanks to headline sponsor Barclaycard, July saw the Wireless Festival become the first UK music event to be fully kitted out for contactless payment. The Barclaycard Payband, a branded wristband for all ticket holders, that enables attendees to pay for goods (from booze to burgers) to use only contactless technology. Are the… Continue reading Barclaycard PayBand Makes Wireless Festival Cashless
