On 8 March, Avery Dennison activated its status as the presenting partner of the Cleveland Cavaliers celebrated the NBA’s ‘2024 Women’s Hoops Night’ by activating around the team’s home a game against through a campaign built around the in-stadium giveaway of bespoke Near-field Communication (NFC) patches which link to fan smartphones and enable supporters to… Continue reading Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
