On 8 March, Avery Dennison activated its status as the presenting partner of the Cleveland Cavaliers celebrated the NBA’s ‘2024 Women’s Hoops Night’ by activating around the team’s home a game against through a campaign built around the in-stadium giveaway of bespoke Near-field Communication (NFC) patches which link to fan smartphones and enable supporters to… Continue reading Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
Tag: Employee Engagement
McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
Activating its partnership rights with Team GB, McVities launched the first stage of a three-phase Tokyo 2020 campaign by embracing and revelling in the irony of a biscuit snack manufacturer sponsoring elite athletes. The activation, reported to be worth £10m, kicks off with the primary objective of promoting the biscuit brand’s partnership with Team… Continue reading McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
