Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
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Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves. The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
Activating its partnership rights with Team GB, McVities launched the first stage of a three-phase Tokyo 2020 campaign by embracing and revelling in the irony of a biscuit snack manufacturer sponsoring elite athletes. The activation, reported to be worth £10m, kicks off with the primary objective of promoting the biscuit brand’s partnership with Team… Continue reading McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Late May saw German retailer Lidl launched a UK-wide campaign, called ‘Dream Big’, activating its rights as the official supermarket of the England football team and which leverages Russia 2018 to get more youngsters playing football. Lidl’s activation of the partnership, one that has been previously held by rival British supermarket giants Sainsbury’s and… Continue reading Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
