As Spring warmth arrives and before all the ice melts, May will see the puck drop on the International Ice Hockey Federation’s ‘2023 Ice Hockey World Championships’ and to build buzz and support ahead of the tournament main Finnish hockey sponsor Lidl activated its partnership through a fan-focused ‘For Those Who Support Us’ campaign based… Continue reading Lidl Leverages Finland National Ice Hockey Team Sponsorship Prior To World Champs Via ‘Those Who Support Us’ Spot
Tag: Lidl
Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Lidl Celebrates England World Cup Success With Player VIParking Store Stunt
England sponsor Lidl rounds out its Russia 2018 activation by celebrating England’s success with special ‘reserved’ car parking signs in the stores closest to the players’ homes. Local Lidl stores across the UK celebrate several members of the England squad who ‘dreamt big’ this summer by unveiling ‘reserved’ parking spaces to commemorate the team’s… Continue reading Lidl Celebrates England World Cup Success With Player VIParking Store Stunt
Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Late May saw German retailer Lidl launched a UK-wide campaign, called ‘Dream Big’, activating its rights as the official supermarket of the England football team and which leverages Russia 2018 to get more youngsters playing football. Lidl’s activation of the partnership, one that has been previously held by rival British supermarket giants Sainsbury’s and… Continue reading Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching
Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities. The programme was unveiled at a launch event prior to England’s friendly match with Germany that was fronted by Lidl ambassadors and former England internationals Sir Trevor Brooking… Continue reading Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching
