Lidl Celebrates England World Cup Success With Player VIParking Store Stunt

England sponsor Lidl rounds out its Russia 2018 activation by celebrating England’s success with special ‘reserved’ car parking signs in the stores closest to the players’ homes.   Local Lidl stores across the UK celebrate several members of the England squad who ‘dreamt big’ this summer by unveiling ‘reserved’ parking spaces to commemorate the team’s… Continue reading Lidl Celebrates England World Cup Success With Player VIParking Store Stunt

Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020

German discount supermarket chain Aldi has launched a ‘Championing Great Britain’ TV spot to activate its Team GB sponsorship ahead of the Rio Olympics and mark signing a partnership extension to Tokyo 2020.   The commercial, which debuted on 11 July ITV between flagship (and very British) soap operas Emmerdale and Coronation Street, shows it support for… Continue reading Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020