As Spring warmth arrives and before all the ice melts, May will see the puck drop on the International Ice Hockey Federation’s ‘2023 Ice Hockey World Championships’ and to build buzz and support ahead of the tournament main Finnish hockey sponsor Lidl activated its partnership through a fan-focused ‘For Those Who Support Us’ campaign based… Continue reading Lidl Leverages Finland National Ice Hockey Team Sponsorship Prior To World Champs Via ‘Those Who Support Us’ Spot
Tag: Finland
SM Liiga Finishes Season In EA NHL 20 With ‘Telia eSports Series’ Playoffs Aired On Broadcast TV
Finland’s elite hockey league, SM Liiga, is finishing is season inside EA’s NHL 20 through the ‘Telia eSports Series’. Barred from taking to the ice to entertain hockey crazy crowds, the 10 teams who have qualified for the Finnish national hockey league are continuing to compete for the championship – via esports. Presented… Continue reading SM Liiga Finishes Season In EA NHL 20 With ‘Telia eSports Series’ Playoffs Aired On Broadcast TV
Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
Finnish beer brand Sinebrychoff leveraged its long-time shirt sponsorship with ice hockey side HIFK by turning the game against local rivals TPS into an orchestral and choral concert experience called ‘Red Classics’. The at-game Red Classics experience, created in harness with agency Hasan & Partners, celebrated the brewer of the Koff brand’s 200th anniversary… Continue reading Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
