Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Tag: The Gaelic Athletic Association
‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
The Gaelic Athletic Association (GAA), launched new multi-channel, multi-phase initiative at the start of September to mark 100-year anniversary of Bloody Sunday attack at Croke Park. The campaign by the GAA, the Irish international amateur sports and cultural organisation focused primarily on promoting indigenous Gaelic games and pastimes (including hurling, camogie, Gaelic football, Gaelic handball and rounders, plus Irish music, dance and language), focuses… Continue reading ‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
