A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
Tag: Museum
‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
The Gaelic Athletic Association (GAA), launched new multi-channel, multi-phase initiative at the start of September to mark 100-year anniversary of Bloody Sunday attack at Croke Park. The campaign by the GAA, the Irish international amateur sports and cultural organisation focused primarily on promoting indigenous Gaelic games and pastimes (including hurling, camogie, Gaelic football, Gaelic handball and rounders, plus Irish music, dance and language), focuses… Continue reading ‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
World Tennis Tournament title sponsor ABN AMRO blended three pillars – tennis, passion and sustainability – into a multi-faceted ‘Game Changers’ activation which turned 50,000 tennis balls destined for landfill into three different products and a playground. Objectives ABM Amro has been the main sponsor of The Netherland’s biggest tennis tournament since it… Continue reading ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
‘The Museum Of Harlequins’ Film Celebrates Famous Rugby Club’s 150th Anniversary
Harlequins, one of the world’s most famous rugby union clubs, is celebrating its 15-th anniversary with the launch of a film called ‘The Museum Of Harlequins’ that mixes the London team’s past, present and future. The video aims to bring the clubs values and successful history to life: it stars members of the current… Continue reading ‘The Museum Of Harlequins’ Film Celebrates Famous Rugby Club’s 150th Anniversary
