Early August saw club icon Vinnie Jones appear as the face of AFC Wimbledon’s new #LeadUsHome crowdfunding campaign aimed at helping fund the club’s return to its former south-west London home at Plough Lane. The League One club campaign sees Jones, who played for the previous/original incarnation of Wimbledon FC between 1986-89 and 1992-97,… Continue reading Club Legend Vinnie Jones Fronts AFC Wimbledon’s ‘Lead Us Home’ New Stadium Crowdfunding Campaign
Tag: Crowd-Sourcing
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
Our favourite campaign around this year’s MLB World Series wasn’t a sweeping piece of sponsor activation, or even powerful property owner promotion, or even a player-led ambush initiative, but rather a neighbour-created cause campaign revolving around a six-year-old Kansas City Royals fan battling cancer. This inspiring viral campaign sent the young Kansas fan to… Continue reading Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Absolut Vodka and Lady Gaga have joining forces to create the summer experience of a lifetime via a community CSR based competition for VIP tickets to see the singer at this year’s artRave: the ARTPOP Ball. Using the tagline ‘Make an Absolut Transformation’, the US initiative asks Gaga fans and Absolut drinkers for ideas… Continue reading Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
November 15 marks the closing date for Nike’s ‘Design LeBron’s Next Tee’ kids crowd sourcing campaign – one of several current ‘new basketball season’ campaigns fronted by the Miami Heat superstar. This consumer created initiative, for children aimed between five and twelve years old, asks kids themselves to provide the creative inspiration for the… Continue reading Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi and the NFL have tweeted a Super Bowl teaser image of superstar Beyonce, with the Big Game’s date painted on her face. The promotional photo as good as confirms rumours that the Grammy Award winning ‘Single Ladies’ singer will front the game’s Pepsi-sponsored Halftime Show. When Pepsi signed a 10-year $2.3bn NFL sponsorship… Continue reading Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
