To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Tag: Digital Museum
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
