February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown. These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
Tag: AKQA
Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign. Performed by American-born, British-Jamaican singer-songwriter Celeste and co-written by a group of athletes from the Team Oakley ambassador stable, the reworked cover version and accompanying video… Continue reading Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport. The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
Late November saw the launch of a new Golf Australia digital experience spearheaded by its core digital platform Golf.org.au. Working in partnership with creative, innovation and design agency AKQA, the national golf governing body launched a new digital experience on its central owned media platform with the aim of enabling existing and potential golf… Continue reading Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
Mid January saw Nike launch a new UK campaign for the latest iteration of its Phantom football boot that features both Tottenham Hotspur Ladies’ Ronnell Humes, the club’s England striker Harry Kane and its new (as yet unopened) stadium. Running under the London thread of Nike’s umbrella key city focus strategy, the campaign’s hero… Continue reading Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
Arsenal Is First Premiership Club To Launch ‘Amazon Alexa Skill’
Late April sees Arsenal become the first football club to leverage the rise of the intelligent personal assistant and home speaker trend in the form of an Amazon Alexa Skill. The Arsenal skill, developed by digital agency AKQA, enables fans in the UK and the USA to live stream matches through their Amazon Echo… Continue reading Arsenal Is First Premiership Club To Launch ‘Amazon Alexa Skill’
