10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first campaign is built around a short film tracking Ewing’s journey from a humble upbringing on Queensland’s North Stradbroke Island to reaching the elite of the World Surf… Continue reading Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series
Tag: Eyewear
New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome To #TeamOakley’ campaign running under the brand’s ‘Be Who You Are’ brand platform. The hero film chronicles the 23-year-old’s journey from his humble beginnings in… Continue reading Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love. The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year of the brand’s official on-field partnership with the USA’s biggest sport league. ‘We Shape the Future’, which seeks to unite Team Oakley athletes in their… Continue reading Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport. The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession
An adrenaline-fuelled anthem ad fronts Oakley’s April ‘See It In Prizm’ campaign which features an impressive team of athlete ambassador demonstrate the brand’s sports eyewear credentials. The initiative is led by an epic hero commercial, developed in harness with creative agency AKQA Paris, shot in six countries and featuring an impressive and wide ranging… Continue reading Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession
