In mid-January Rolex activated its Australian Open sponsorship through an integrated campaign spearheaded by a hero spot and supported by social content, on-court branding and event hospitality which reinforced the brand’s ‘excellence’ positioning and promoted the Oyster Perpetual. The ‘Rolex and the Australian Open’ spot spanned TV and the brand’s online platforms and debuted… Continue reading Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
Tag: Fashion Accessories
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome To #TeamOakley’ campaign running under the brand’s ‘Be Who You Are’ brand platform. The hero film chronicles the 23-year-old’s journey from his humble beginnings in… Continue reading Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
No matter how many times brands are warned to carefully consider their social marketing strategy carefully and to think before they post, it seems some just can’t resist the temptation to jump on a social bandwagon. Trump’s surprising election triumph brought yet another case study in ‘how not to do social’. A matter… Continue reading Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
