Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Tag: Sergio Perez
F1 Mexican Grand Prix Organiser & Driver Perez Join Forces On Anti-Trump #BridgesNotWalls Campaign
Formula One star Sergio Perez has teamed up with the organisers of the Mexican Grand Prix on an initiative launched to reject and protest Donald Trump’s closed border policy and Mexican wall plans called ‘Bridges Not Walls’. Revolving around the campaign hashtag, the ‘Bridges Not Walls’ initiative sees the race organisers and Autodromo Hermanos… Continue reading F1 Mexican Grand Prix Organiser & Driver Perez Join Forces On Anti-Trump #BridgesNotWalls Campaign
Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
No matter how many times brands are warned to carefully consider their social marketing strategy carefully and to think before they post, it seems some just can’t resist the temptation to jump on a social bandwagon. Trump’s surprising election triumph brought yet another case study in ‘how not to do social’. A matter… Continue reading Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
