11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign. Performed by American-born, British-Jamaican singer-songwriter Celeste and co-written by a group of athletes from the Team Oakley ambassador stable, the reworked cover version and accompanying video… Continue reading Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
Tag: Sunglasses
Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
No matter how many times brands are warned to carefully consider their social marketing strategy carefully and to think before they post, it seems some just can’t resist the temptation to jump on a social bandwagon. Trump’s surprising election triumph brought yet another case study in ‘how not to do social’. A matter… Continue reading Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against sprint king and green jersey winner Mark Cavendish. ‘You Vs’ is the sunglasses giant’s most innovative piece of cycling activation this summer. It’s a stylish… Continue reading Oakley’s You Vs Cavendish Digital Race Challenge
