Tag: Spotify

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup.   Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign

The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind.   The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign

EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched a search for the ‘Ultimate FIFA Soundtrack’.   Since it introduced the EA SPORTS FIFA 98 ‘Road To The World Cup’ edition, the EA SPORTS FIFA soundtrack has… Continue reading EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’.   The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme.   The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out

The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising.   This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast

Leveraging spiking golf interest around the 2021 Ryder Cup, Golf Town launched a campaign inviting Canadians to play the round of their dreams with a meditative sleep podcast.   The ‘Sleep Well. Golf Better’ campaign, developed for the retailer of clubs, clothing and equipment by agency UNION, is an immersive, guided golf adventure to help… Continue reading Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast

Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music

Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best.   The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music