As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
Tag: Mental Wellness
Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
Asics’ multi-channel ‘She Breathes’ global campaign for its women’s Nagino Collection is deeply rooted in breath and highlights the importance of women taking control of their mental wellness. The campaign sees the sportswear company set out to acknowledge the importance of women taking control over their mental health through exercise. The work is… Continue reading Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
NBA Basketball School Launches In Australia With Now We Collide Campaign
The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball. The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign
Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk Club. Developed in harness with agency Digitas UK and launched in the last week of April, the initiative saw Nivea Men work in partnership with… Continue reading Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about the physical benefits but that it also support people’s emotional needs. The ‘Its Time To Ride Your Way’ campaign, created by Atomic London, aims to… Continue reading Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
