The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
Tag: Golin London
ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
ASICS asked whether exercise might be a simple solution to improve mental performance through an experimental global campaign linked to a documentary launched in mid-January and titled ‘Mind Games – The Experiment’. The initiative set out to demonstrate the sportswear company’s umbrella ‘Sound Mind, Sound Body’ brand purpose whilst simultaneously motivating more people to… Continue reading ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
