The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
Tag: Mind
ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. Following brand research into the nation’s mood, the ASICS State-of-Mind Index identified Nottinghamshire as the English county most in need of a mental uplift and… Continue reading ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Mid May sees Legal & General launch a new initiative, called ‘No Red Card Offence’, which uses sport to raise awareness, educate, and encourage action around reducing the stigma of mental health in the workplace. The cause campaign sees the brand roll out a campaign fronted by a team of sports endorsers who also… Continue reading Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
The Rugby Players Association (RPA) has launched ‘Lift the Weight’ – a new rugby-led cause campaign that aims to remove stigma surrounding mental health issues and signpost support to those that need it. The campaign objective is to drive awareness that one in four people in the UK will be affected by mental illness… Continue reading Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
