The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
