Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: Shop
Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at encouraging Muslims to exercise safely during Ramadan. The audio series, which was hosted by British Olympic Taekwondo medal winner and 2020 Tokyo Olympics pundit Lutalo Muhammad, set out to address… Continue reading Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Mid November saw Foot Locker celebrate fanatical sneakerhead passion with the 2018 version of its ‘Week of Greatness’ campaign leveraging the time of the year when a wave of new designs drop. This year’s initiative sees celebrity sneaker fans join the party alongside the rest of the trainer loving tribes and revolves around a… Continue reading Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Yoga-focused apparel company Lululemon aims to reintroduce its brand to the world with its first global ad campaign called ‘This’. The objective behind the initiative – which is running across North America, Europe, Asia, and Australia – is to broaden the idea of what yoga is all about and to expand the understanding of what… Continue reading Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
