As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
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Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
Team Sky is using its profile at the biggest cycling event of the season to raise awareness of the problems of plastic pollution and the dire health of the ocean to millions of people across Europe through its partnership with Sky Ocean Rescue. Part of Team Sky’s umbrella ‘Race to 2020’ campaign, the integrated… Continue reading Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Campbell’s Chunky, the Official Soup Sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign. This season Campbell’s add a twist to its classic NFL activation campaign (which began in 2007) which sees it use a real mom/mum to be featured alongside her… Continue reading NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
