Late May sees the launch of an innovative entertainment property blending campaign that links the new Spider-Man movie to the NBA Finals. Sony Pictures Entertainment has launched a film trailer/TV commercial for ‘Spider-Man Homecoming’ in which Iron Man Tony Stark (or should that be actor Robert Downey Jr) invites his super hero extended family… Continue reading Iron Man Invites Spider Man To His NBA Finals Party: Along With Happy Hogan, But Not Captain America)
Tag: Film Promotion
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
