On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)
Tag: April Fool
Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
If you are a pet owner who wants to go to the gym, but don’t want to leave your dog at home then Gymbox has a solution – ‘Gymbark’. The London based chain of health clubs introduced Gymbarx as ‘a dog-only fitness class for members’ canine friends to attend while their owners hit the treadmill… Continue reading Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Rugby World Cup worldwide partner MasterCard, ahead of the England 2015 tournament in September, has announced that it has retired the PIN number ‘2003’. To help leverage interest in the competition, to salute England’s previous trophy triumph and to ensure the continued safety of fan finances, the payments giant has sset aside the electronic… Continue reading RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Ever wanted to play Pac-Man on the street that you live? Each year on April Fool’s Day Google does something fun with Google Maps and this year’s comic stunt sees the tech search behemoth launch a funky brand alliance with Pac-Man. Today Google Maps has unveiled a ‘Pac Man View’ that actually allows… Continue reading Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Santander Activates Boris Bike Sponsorship Via World’s 1st Cycle-Thru Branch
Following last month’s announcement that Santander is taking over the title sponsorship of London’s public bicycle scheme, the bank has announced plans for world’s first cycle-thru branch. This Twitter-led campaign, Coming soon to a London street near you? Santander announces plans for first Cycle-Thru branch #SantanderCycles pic.twitter.com/odIxr7Eftd — Santander UK (@santanderuk) April 1,… Continue reading Santander Activates Boris Bike Sponsorship Via World’s 1st Cycle-Thru Branch
Hurlingham Polo’s EU Health & Safety Polo Ball Spoof
Hurlingham Polo are campaiagning against new EU health and safety legislation deeming polo balls as being ‘dangerously hard and a risk to public safety’. According to the meddling, Brussels based bossy pen-pushers, from today onwards ‘arena balls’ will need to be used for all polo amtaches. This Twitter-based April Fool’s funny sees HPA… Continue reading Hurlingham Polo’s EU Health & Safety Polo Ball Spoof
Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players. The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players. The campaign is led by a comic spot featuring a technical explanation from Puma senior product line… Continue reading Arsenal & Puma Launch World’s First Left-Footed Football
Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
‘Marginal Gains’ is one of the sporting world’s buzzwords de jour and BMW has jumped on bandwagon by taking its England Rugby partnership to the next level by introducing a range of ‘RU’ mouth guards for players. In a witty, slightly droll campaign fronted by England Rugby captain Chris Robshaw through a YouTube video,… Continue reading Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
