Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players.
The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players.
The campaign is led by a comic spot featuring a technical explanation from Puma senior product line manager for footballs Keith Woods and appearances from a slew of first team players.
‘Turning the grain gives left-footers better [purchase….’
Promoted across social channels – particularly Twitter and YouTube.
With the help of @pumafootball we’ve launched the first left-footed football. Our players were first to test it: https://t.co/CmciS9axLw
— Arsenal FC (@Arsenal) March 31, 2015
Win a signed PUMA football: Win a signed PUMA football http://t.co/umKxsUljRI
— IG: Litunechi25 (@Iam_opehandsome) March 31, 2015
The spoof makes out one can buy the ball from the Arsenal shop and even has a competition element, with consumers urged to ‘Click here for your chance to win a signed ball’.
The campaign aims to drive Arsenal digital membership and sign up to the free Arsenal Player service – which offers everything from match action, highlights and training videos.
Comment:
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Other than, it’s an oldie, but a goodie!
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