Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Tag: Banking & Finance
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May. Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson. Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
Ahead of the 2023 Ashes summer, England and Wales Cricket Board (ECB) sponsor LV= Insurance leveraged its tie-up to begin the hype ahead of the Australia series through a ‘Village Vs Pro: Ashes Edition’ campaign developed with ‘The Cricket District’. The content led initiative saw the Jack and Toby from village cricket social media… Continue reading ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
World Rugby (WR) partner HSBC again teamed up with rugby union’s global governing body to roll out a new film in its ongoing ‘The Remarkables’ featuring England star Abi Burton. The video series, created by a WR and HSBC partnership, offers inspirational stories of rugby sevens athletes and is an ongoing activation pillar in… Continue reading HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season. The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
#MeriTeamMeriLeague – YES Bank & IPL
To leverage its IPL sponsorship through 2019, YES BANK created an integrated, multi-channel activation programme aimed at engaging Micro, Small and Medium Enterprises (MSME) customers which included its own YES BANK PREMIER LEAGUE tournament played in stadiums across 10 cities and supported by an in-person masterclass series and comic, video-led social media content (promoted via… Continue reading #MeriTeamMeriLeague – YES Bank & IPL
State Farm Leverages NBA Playoffs With New ‘Cliff / Chris Paul Assist’ TV Spot
NBA sponsor State Farm is leveraging the excitement around and interest in the NBA Playoffs with a new commercial within its ongoing ‘Chris Paul Assists’ series. Cliff Paul (complete with glasses and a fake moustache), is the comic alter ego of NBA star and elite passer Chris Paul, is an All-Star Assister (see our… Continue reading State Farm Leverages NBA Playoffs With New ‘Cliff / Chris Paul Assist’ TV Spot
RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Rugby World Cup worldwide partner MasterCard, ahead of the England 2015 tournament in September, has announced that it has retired the PIN number ‘2003’. To help leverage interest in the competition, to salute England’s previous trophy triumph and to ensure the continued safety of fan finances, the payments giant has sset aside the electronic… Continue reading RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
