American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: US Tennis Association
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
To celebrate the history of the US Open over the last 50 years, the United States Tennis Association (USTA) launched an integrated, multi-phase campaign called ‘Built For Glory’. The initiative, developed in tandem with creative agency Mcgarrybowen, aims to act as both a promotion for and a celebration of the New York based Grand… Continue reading USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
Chase released a flagship film fronting its sponsorship of the 23018 US Open starring new mother Serena Williams as she goes back to work at the New York Grand Slam. The spot, helmed by Martin De Thurah, aims to explore Williams’ parallel duality as a nurturing mother and ferocious, fantastic athlete. The film,… Continue reading JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’. ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
