Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans

Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home.   The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans

Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day

Football legend Sir Geoff Hurst fronts the launch of The Wayback project which uses Virtual Reality (VR) to bring the experience of watching England’s famous 1966 World Cup victory back to help people with Alzheimer’s Disease.   The VR experience captures excitement of England’s iconic football victory – complete with raucous pubs, enraptured sitting rooms… Continue reading Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day

Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience

The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle of the action.   ‘Get Barrelled In Tahiti – with Samsung Galaxy VR’ features star surfers Gabriel Medina and CJ Hobgood in a 360-degree VR experience.… Continue reading Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience

Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs

The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball?   At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs

American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience

Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’.   ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience

Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone

Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson.   Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset.   This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone

O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience

England Rugby Union team sponsor O2 has linked with virtual reality headset Oculus Rift to create an immersive gaming experience for rugby fans called ‘Wear The Rose’.   The objective is to create a fan experience that puts them right in the middle of the England team action  – an entirely new level of fully… Continue reading O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience