UK telco O2 is rolling out a new series of three virtual reality experiences leveraging its sports and entertainment alliances to bring fans closer to their passions. In the rugby space, ‘Wear The Rose VR2’ sees O2 activate its RFU partnership by giving customers and fans a chance to go head to head against the… Continue reading O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
Tag: Oculus Rift
Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball? At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson. Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset. This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
William Hill’s ‘Get In The Race’ Virtual Reality 3D App
You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment. The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App
O2’s Call To Arms Urges RFU Fans To ‘Wear The Rose’
As the Rugby Football Union’s shirt sponsor O2 aims to drive support for the team by revamping its ‘Wear The Rose’ integrated initiative to leverage the 6 Nations kick off. The campaign builds from England coach Stuart Lancaster describing fan support as that ‘extra 10%’. The idea behind the push is that the… Continue reading O2’s Call To Arms Urges RFU Fans To ‘Wear The Rose’
Canon Influencer & Oculus 3D Fashion Week Experience
Mid September saw Canon Europe activate around its dual roles its dual roles as official Imaging partner of the British Fashion Council and official sponsor of London Fashion Week and Vodafone London Fashion with several initiatives aimed at both professional photographers and consumers – from influencer video dairies to immersive experiences. The world leading… Continue reading Canon Influencer & Oculus 3D Fashion Week Experience
O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience
England Rugby Union team sponsor O2 has linked with virtual reality headset Oculus Rift to create an immersive gaming experience for rugby fans called ‘Wear The Rose’. The objective is to create a fan experience that puts them right in the middle of the England team action – an entirely new level of fully… Continue reading O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience
