William Hill’s ‘Get In The Race’ Virtual Reality 3D App

You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment.   The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App

Carlsberg Live Data ‘Take Your Seats’ EPL Ticket Comp

New Premier League beer partner Carlsberg welcomes the new season with its ‘Time To Take Your Seats’ campaign which spans a live data-powered fan site and a combined on-trade and online ticket competition.   To leverage its first season as league’s official beer, Carlsberg has teamed up with The marketing Store to launch a campaign… Continue reading Carlsberg Live Data ‘Take Your Seats’ EPL Ticket Comp

Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts

A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in every team in the division for the new season.   By expanding the technology tracking trend across an entire professional league, the MiCoach system will enable… Continue reading Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts