A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in every team in the division for the new season. By expanding the technology tracking trend across an entire professional league, the MiCoach system will enable… Continue reading Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
Tag: miCoach
Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace hot on the heels of adidas miCoach and its F50 Speed Cell tracking systems. Nike, one of the trend setters in this space with its revolutionary Nike + initiative, is determined not… Continue reading Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Personal Tracking: Adidas F50, Speed Cell & miCoach
From ASICS at the New York Marathon to adidas at the London Marathon, sponsorship activation via RFID Chip initiatives highlight the trend for interactive tracking have been. But even more interestingly, brands are now building sophisticated self-monitoring systems into its products. A technology step change has occurred since the ground-breaking Nike + initiative was first launched. Indeed, adidas, argue… Continue reading Personal Tracking: Adidas F50, Speed Cell & miCoach
