One of the stand-out trends at the Consumer Electronics Show (CES) in Las Vegas was for IT companies and sports brands to partner on tech-driven sport and fitness projects. These ranged from innovative, future-facing experiments to new product launches. Amoung three of the highest profile partnerships unveiled at CES 2016 were HTC and… Continue reading Tech/Sports CES Live Data Partnerships Led By ESPN, Red Bull Media House & Intel Curie Collaboration
Tag: Transformative Tracking
SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
To encourage walking and thus reduce the risk of cardiovascular disease, Bupa has linked with the World Heart Federation (WHF) on a global partnership revolving around a walking challenge and a free app called ‘Ground Miles’. Less of an event sponsorship and more of a joint CSR health campaign, GroundMiles launched on ‘World Heart… Continue reading BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
Nike Reworks Iconic London Tube Map Into NikeFuel Map
The latest tube map refresh has come from Nike who have reworked the iconic design inspire Londoners to get walking with its FuelBand activity tracking device. The new NikeFuel Map project encourages people to actually step off the tube, get above ground and walk. Focused on central London’s Zone One, it details exactly… Continue reading Nike Reworks Iconic London Tube Map Into NikeFuel Map
Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in every team in the division for the new season. By expanding the technology tracking trend across an entire professional league, the MiCoach system will enable… Continue reading Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace hot on the heels of adidas miCoach and its F50 Speed Cell tracking systems. Nike, one of the trend setters in this space with its revolutionary Nike + initiative, is determined not… Continue reading Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Personal Tracking: Adidas F50, Speed Cell & miCoach
From ASICS at the New York Marathon to adidas at the London Marathon, sponsorship activation via RFID Chip initiatives highlight the trend for interactive tracking have been. But even more interestingly, brands are now building sophisticated self-monitoring systems into its products. A technology step change has occurred since the ground-breaking Nike + initiative was first launched. Indeed, adidas, argue… Continue reading Personal Tracking: Adidas F50, Speed Cell & miCoach
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
