Like Nike’s ‘Air Max Day’ and Amazon’s ‘Black Friday’, each year New Balance declares 12 May as ‘Grey Day’. The Boston-based sportswear brand annually dedicates one day in May to celebrate and honour the signature colour that it has become known for worldwide. To mark this special day in the sportswear brand’s own calendar,… Continue reading New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’
Tag: New Balance
New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’. The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign
In the final week of October, US sportswear manufacturer New Balance teamed up with UK-based football media company Footballco for the launch a new ‘Headline Taker’ boot collection and UK promotional campaign fronted by Chelsea forward Raheem Sterling, Arsenal attacker Bukayo Saka, Liverpool midfielder Harvey Elliott and Crystal Palace star Eberechi Eze. New Balance’s fresh line… Continue reading Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign
New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow
Summer 2022 saw 2020 New Balance release the latest chapter in its umbrella ‘We Got Now’ marketing platform in the USA and UK which features athlete ambassadors and iconic cultural endorsers embracing their craft in everyday moments. The latest wave of work aims to highlight the joy of their craft in everyday moments –… Continue reading New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow
New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of Nations called ‘The Lions Roar’. The centrepiece of the campaign is a new pair of New Balance football boots customised for Mane via a fiery… Continue reading New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the myths around what it means to be a runner. As the Boston based company notes: ‘Whether you’re a seasoned runner who has a number of… Continue reading New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
Primarily promoting the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5 trainers, November saw New Balance launch its first Gulf Cooperation Council (GCC) campaign based around championing runners who make time for what they love no matter what. The marketing push, which targeted consumers in Bahrain, Kuwait, Oman, Qatar, Saudia Arabia and… Continue reading New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’
The first week of September saw Virgin Money London Marathon sportswear partner New Balance roll out a new 2021 race campaign called ‘Rep Yours’ which promotes its race collection and acts as a call-to-action to democratize running, celebrate diversity, empowerment and inclusivity by encouraging every runner to consider their run purpose and use this to… Continue reading London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’
Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign
In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador for New Balance by fronting his debut campaign as the Boston-based sportswear company’s new global face. Launched on 19 May, ‘Done Just Talking’ is spearheaded… Continue reading Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign
New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
New Balance’s new generation of celebrity ambassadors – led by tennis sensation Coco Gauff, actor/musician/activist Jaden Smith and Olympic sprinter Sydney McLaughlin (with references to LA Clippers basketball star Kawhi Leonard and Senegalese and Liverpool forward Sadio Mané, as well as pro skateboarders Margielyn Didal and Tiago Lemos) – front a new global campaign targeting… Continue reading New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular. The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
The last week of February saw New Balance introduce MLB star and athlete endorser Francisco Lindor’s first full signature collection through an integrated campaign called ‘Make An Entrance’ led by a hero digital film. The Boston-based sportswear brand’s creative and PR continues to focus on the player’s extrovert nature and flashy style and… Continue reading New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
