A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular. The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
