Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at encouraging Muslims to exercise safely during Ramadan. The audio series, which was hosted by British Olympic Taekwondo medal winner and 2020 Tokyo Olympics pundit Lutalo Muhammad, set out to address… Continue reading Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Tag: Sports Direct
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’. Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign
Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for a UK New Year marketing campaign called ‘Don’t Stop Moving’. View this post on Instagram A post shared by Sports Direct (@sportsdirectuk) Led by a hero… Continue reading Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign
Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas
Sports Direct’s star-studded, action-packed Christmas campaign features a powerful team of athlete ambassadors – including Jack Grealish, Emma Raducanu and Jessica Ennis-Hill – in a high-energy rallying call for viewers to get out and play whatever the weather. Launched on 4 November, the retailer’s 2021 festive campaign aims to encourage viewers to get off… Continue reading Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas
Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’ The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular. The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
Sports Direct launched its first Christmas campaign on 18 November which stars Liverpool skipper Jordan Henderson plus hundreds of amateur athletes as it celebrates everyday legends and depicts the agony of festive gifting. Created in harness with agency MOX London and Academy, the UK’s biggest sports retailer’s campaign is called ‘Sport Stars Here’ and… Continue reading UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
