Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for a UK New Year marketing campaign called ‘Don’t Stop Moving’.   View this post on Instagram A post shared by Sports Direct (@sportsdirectuk)   Led by a hero… Continue reading Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series

Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’.   The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series