Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Olympics
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The global insurer and asset manager’s campaign, created in harness with agency CHS, is based around the questions ‘What would you tell your eight-year-old self?’ and sees… Continue reading Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’. The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series. Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics
Mid-March saw Meat & Livestock Australia roll out a new ‘Stories For Greatness’ campaign for Australian Beef which fires the starters’ pistol on the countdown to the 2020 Tokyo Olympics and Paralympics. The initiative sees Australian Beef unveil a six-athlete ambassador stable ahead of Tokyo 2020 through a video series which tells ‘stories of… Continue reading Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics
Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push
Sky is celebrating its sponsorship with British Cycling with a major social media push called ‘Sky Loves Cycling’. Despite the fact that its eight-year partnership with British Cycling comes to an end this year, the pay TV giant has created a social suite of Facebook, Instagram, Twitter and YouTube accounts dedicated bike riding. … Continue reading Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push
Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
Under Armour’s ‘Rule Yourelf’ platform continues with a campaign – It’s What You Do In The Dark, That Puts You In The Light – showcasing the strength and dedication of the USA Women’s Gymnastics Team. Led by a central 90-second spot, developed with agency Droga5, the creative focuses on the tough, talented and seriously strong… Continue reading Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see adidas use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch. The adidas-backed official Tumblr football profile is… Continue reading Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Alfred Dunhill, the London-based premium men’s brand is rolling out the re-booted Olympic-led version of its ‘The Voice’ campaign. The initiative promotes Dunhill’s Spring/Summer 2012 catalogue and connects the content to London 2012 by ‘celebrating the achievement of brilliant men, three Olympians, three inspiring stories’. The athletes are rower Matthew Pinsent, sailor… Continue reading Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
To promote its sponsorship of the London 2012 Paralympic Games Sainsbury’s has released a David Beckham-fronted webfilm and TV ad featuring the world’s most famous footballer wearing an eye mask and being put through his blind football paces by Team GB’s David Clarke. With both a cinema and TV release, as well as… Continue reading Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
Fencing Sponsor Beazley’s RHS Flower Show Duel
February saw Beazley unveil its partnership with Hillier Nurseries and Garden Centres at the Royal Horticultural Society (RHS) Chelsea Flower Show, to bring a fencing themed garden exhibit entitled ‘Duel and the Crown’ to the 2012 exhibition. Beazley is a sponsor of the British Fencing Team and this collaboration celebrates the Olympic sport of… Continue reading Fencing Sponsor Beazley’s RHS Flower Show Duel
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
