On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner of the elite A-League men’s football competition. The spot introduces the newly named ‘Isuzu UTE A-League Men’ and outlines IUA’s multifaceted A-Leagues partnership which also includes becoming… Continue reading Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
Tag: Men
Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Alfred Dunhill, the London-based premium men’s brand is rolling out the re-booted Olympic-led version of its ‘The Voice’ campaign. The initiative promotes Dunhill’s Spring/Summer 2012 catalogue and connects the content to London 2012 by ‘celebrating the achievement of brilliant men, three Olympians, three inspiring stories’. The athletes are rower Matthew Pinsent, sailor… Continue reading Alfred Dunhill Tweaks Voice Work To Leverage Olympics
