Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it. The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Tag: Web films
Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
Leveraging Wimbledon-driven tennis mania, Standard Life has released the third film in its Andy Murray led ‘Master Your Dreams’ online video series. Launched across the finance brand’s digital and social channels, the latest spot stars Murray (wearing Standard Life branded clothing) and explores the pressures around the Scottish star’s attempt to regain the Wimbledon… Continue reading Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
ECB & Old Mutual Roll Out ‘Helping Rugby Prosper’ Ambassador Led Films
To celebrate Old Mutual Wealth’s partnership with England Rugby, the wealth management business has launched a series of new films featuring England stars Jack Clifford, Sarah Hunter and Ben Youngs. The videos have been created to highlight Old Mutual Wealth’s commitment to supporting rugby from grassroots through to elite and introduce the businesses’ promise of… Continue reading ECB & Old Mutual Roll Out ‘Helping Rugby Prosper’ Ambassador Led Films
Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes-Benz ran an integrated, multi-strand activation programme leveraging its sponsorship of The Masters in early April that ranged from US TV commercials on CBS, online banners, rotating logos on the official Masters website and providing an on-course VIP complimentary car service. Its status as one of three global sponsors means slots on the very… Continue reading Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic. At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life. Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Puma Projection & Teasers Launch New Arsenal Strips
Puma rolled out its first official Arsenal kit on 10 July and to launch the Gunners 2014/15 Kit Trilogy it hosted a unique visual stunt in the form of a 20 metre high water projection on the River Thames. The evening projection across the water with a backdrop of the giant London Eye wheel,… Continue reading Puma Projection & Teasers Launch New Arsenal Strips
Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work
Adidas has launched ‘All In, Or Nothing’, the core global campaign within its FIFA World Cup activation, with a new 60-second TV spot fronted by Lionel Messi (and featuring a new Kanye West track) called ‘World Cup Dream’. In addition to the Barcelona and Argentina super star, the spot features several other adidas player… Continue reading Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work
Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Alfred Dunhill, the London-based premium men’s brand is rolling out the re-booted Olympic-led version of its ‘The Voice’ campaign. The initiative promotes Dunhill’s Spring/Summer 2012 catalogue and connects the content to London 2012 by ‘celebrating the achievement of brilliant men, three Olympians, three inspiring stories’. The athletes are rower Matthew Pinsent, sailor… Continue reading Alfred Dunhill Tweaks Voice Work To Leverage Olympics
ASICS Blend Short & Long Video For Cricket Australia
November 2011 saw Infinity Squared launched a new campaign for ASICS to coincide with the leading global sportswear manufacturer’s recent unveiling as the new official footwear and apparel sponsor of Cricket Australia. The approach sees the use of longer format (digital) content to influence the creative for a 30-second format, an approach which Infinity… Continue reading ASICS Blend Short & Long Video For Cricket Australia
