The ‘Power of &’ campaign, its biggest business-to-business initiative in recent history, aims to show how AT&T helps business customers navigate paradoxes in today’s complex business world and debuts during the 2016 Masters. The telco is using its leveraging its rights as an Augusta sponsors to launch the fresh brand positioning campaign Developed… Continue reading AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
Tag: Global Sponsor
Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes-Benz ran an integrated, multi-strand activation programme leveraging its sponsorship of The Masters in early April that ranged from US TV commercials on CBS, online banners, rotating logos on the official Masters website and providing an on-course VIP complimentary car service. Its status as one of three global sponsors means slots on the very… Continue reading Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign
All Blacks global sponsor Steinlager’s nostalgic campaign leveraging the heightened interest in the team due to the Rugby World Cup recreates the first ever New Zealand team to tour the UK back in 1905. Called ‘The Originals’, the campaign revolves around that 1905 underdog team and aims to draw parallels with the current All… Continue reading Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
