Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton ‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which… Continue reading Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign
Tag: Mercedes-Benz
Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
The premium German car brand’s US Open AR ‘Serve Like Sloane’ experience sees athlete ambassador and 2017 champion Sloane Stephens guides participating tennis fans through a mini tennis lesson with the help of the Mercedes-Benz User Experience voice assistant (MBUX). The on-site experience sees Mercedes-Benz unveil its largest tech-powered activation to leverage the tournament… Continue reading Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Premium automotive brand Mercedes-Benz used its precious status as one of just three US sponsors of The Masters tournament to launch its new American marketing campaign The new ‘What Makes Us’ campaign in the USA focuses on the priorities that got the brand to its marketing leading premium automotive position: unmatched comfort, top-tier driving performance,… Continue reading Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Mercedes-Benz Australia Celebrates F1 Melbourne GP With Pit Crew ‘Speed Of A Silver Arrow’ Game
Mercedes-Benz Australia activated around the 2018 Rolex Australian Grand Prix, the Formula One (F1) season opener, through an event specific online game offering players/ a chance to win daily prizes at the Formula 1. The game, an activation first for the premium automaker, encouraged players all across Australia to join the Mercedes-AMG Petronas Pit… Continue reading Mercedes-Benz Australia Celebrates F1 Melbourne GP With Pit Crew ‘Speed Of A Silver Arrow’ Game
Mercedes ‘Last Fan Standing’ Smartphone Super Bowl Car Competition Stunt
Mercedes-Benz launched an ambush Super Bowl mobile gaming stunt a few days ahead of the Big Game with a promotional campaign for its modern, mobile ‘Last Fan Standing’ car competition. Bringing a fresh ‘Touch The Truck’ style twist to Super Bowl marketing, instead of a big budget ($5.2m) commercial, the premium automaker returns to… Continue reading Mercedes ‘Last Fan Standing’ Smartphone Super Bowl Car Competition Stunt
Mercedes Puts ESL Esports Sponsorship At The Core Of Its Ambitious New Global ‘Grow Up’ Marketing Project
Mercedes-Benz activates its status as international premium partner of Electronic Sports League (ESL) One through an integrated activation spearheaded by a blockbuster cinema and television commercial called ‘Grow Up In eSports With Mercedes-Benz’. The spot urges aspirational young adults to literally ‘grow up in a new generation of sports’ as its champions the way that eSports, its… Continue reading Mercedes Puts ESL Esports Sponsorship At The Core Of Its Ambitious New Global ‘Grow Up’ Marketing Project
Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
Mercedes-Benz aims to accelerate interest in the US Open and activate its partnership rights through tennis mockumentary – Timeless Legends – starring its top tier tennis athlete ambassador Roger Federer. The tongue-in-cheek ‘Timeless Legends’ aligns the Swiss multiple Grand Slam champion with the premium auto brand’s SL Roadster by following the course of their histories through… Continue reading Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Mercedes is activating is sponsorship of the German national football team at UEFA Euro 2016 through its multi-platform, multi-phase ‘Vive La Mannschaft’ campaign celebrating team spirit. The multi-phase campaign, linked under the #ViveLaMannschaft hashtag, blends the auto giant’s upmarket positioning with a touch of Franco-German and at its core aims to bring German fans… Continue reading Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes-Benz ran an integrated, multi-strand activation programme leveraging its sponsorship of The Masters in early April that ranged from US TV commercials on CBS, online banners, rotating logos on the official Masters website and providing an on-course VIP complimentary car service. Its status as one of three global sponsors means slots on the very… Continue reading Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes’ Berlin Fashion Week Film Stars Michel Gaubert & Mini-Me Puppet
German car maker Mercedes-Benz rolled out a wonderfully weird and creatively cool film activating its title sponsorship of Berlin Fashion Week. The campaign for Mercedes-Benz Fashion Week in Berlin, which runs from 19 to 22 January, focuses on famous fashion show sound director Michel Gaubert and his puppet assistant. The film features Gaubert… Continue reading Mercedes’ Berlin Fashion Week Film Stars Michel Gaubert & Mini-Me Puppet
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé. Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
