Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant

The premium German car brand’s US Open AR ‘Serve Like Sloane’ experience sees athlete ambassador and 2017 champion Sloane Stephens guides participating tennis fans through a mini tennis lesson with the help of the Mercedes-Benz User Experience voice assistant (MBUX).   The on-site experience sees Mercedes-Benz unveil its largest tech-powered activation to leverage the tournament… Continue reading Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant