The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Tag: Immersive Experience
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’. The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
A-League Side Sydney FC Rolls Out WebAR Augmented Reality New Stadium Reveal Experience
Australian A-League Men side Sydney FC teamed up with 7DX (Sydney) to give fans a virtual portal experience of the club’s new stadium through an interactive augmented reality experience The preview glimpse of the team’s new ground, which is due to open later in 2022, even enables fans to explore the stadium and even… Continue reading A-League Side Sydney FC Rolls Out WebAR Augmented Reality New Stadium Reveal Experience
Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
New Zealand telco Spark brings its partnership with Team Emirates New Zealand by opening a ‘5G Race Zone’: an immersive, multi-sensory experience that aims to get New Zealanders closer than ever before to the country’s home team and to the America’s Cup. Objective: It was back in X that Spark signed on… Continue reading Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
The premium German car brand’s US Open AR ‘Serve Like Sloane’ experience sees athlete ambassador and 2017 champion Sloane Stephens guides participating tennis fans through a mini tennis lesson with the help of the Mercedes-Benz User Experience voice assistant (MBUX). The on-site experience sees Mercedes-Benz unveil its largest tech-powered activation to leverage the tournament… Continue reading Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Aston Villa / Isobar – 2018-19 Kit Launch Platform
Isobar and Aston Villa FC developed a new, immersive digital platform specifically to launch the club’s 2018-19 season kits. The platform was created to support Aston Villa’s innovative three-way kit partnership for the season: one which saw the club work with local fan designer LUKE 1977 and manufacturer Fanatics. To promote and drive purchasing… Continue reading Aston Villa / Isobar – 2018-19 Kit Launch Platform
William Hill’s ‘Get In The Race’ Virtual Reality 3D App
You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment. The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App
O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience
England Rugby Union team sponsor O2 has linked with virtual reality headset Oculus Rift to create an immersive gaming experience for rugby fans called ‘Wear The Rose’. The objective is to create a fan experience that puts them right in the middle of the England team action – an entirely new level of fully… Continue reading O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
