Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton
‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which features stars from the wider entertainment space like Alicia Keys.
The campaign, launched in December, sees Mercedes-Benz spread a brand message mirroring the spirit of the Christmas season: ‘care about the important things and be there for your loved ones’.
The hero spot sees the sport and entertainment super stars heading the creative each offer authentic insights into their private lives and their personal values.
Federer confesses to staying up late at night to sign tennis balls for his fans, while Hamilton helps a stranger with a broken-down car and looks after his dog Roscoe.
The commercial calls for viewers to concentrate on what really matters this Christmas: ‘No matter who you are, care for what matters“: an important message and even more fitting in our present time’.
The TVC was helmed by Daniel Wolfe and produced by Berlin based production company Anorak.
Links:
Mercedes-Benz
https://www.mercedes-benz.com/en/
Antoni Garage
Leave a comment
You must be logged in to post a comment.