Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign

Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton   ‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which… Continue reading Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign

Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation

Titles are there to be retained.   That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation.   This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation