Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
