Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Tag: Magazines
Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
