Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Tag: London Underground
Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father. The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern
Arsenal and Adidas teamed up with Transport For London (TFL) to celebrate the club’s historic London Underground links with the release of a warm-up kit collection inspired by the fabric design pattern (moquette) of the seats on the Piccadilly Line which runs through Arsenal Station. Promoted through a three-way digitally led campaign running across… Continue reading Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern
