Arsenal and Adidas teamed up with Transport For London (TFL) to celebrate the club’s historic London Underground links with the release of a warm-up kit collection inspired by the fabric design pattern (moquette) of the seats on the Piccadilly Line which runs through Arsenal Station. Promoted through a three-way digitally led campaign running across… Continue reading Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern
Tag: TFL
Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
Adidas Originals and Transport for London (TFL) linked up to mark the 15th birthday of the transport network’s iconic Oyster travel card with a set of three commemorative trainers. The three bespoke models – all of which are branded with the iconic London tube roundel logo – are on sale until 10 November. … Continue reading Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Visa has rolled out a dual-pronged welcome home campaign in tribute to the England team’s efforts at Russia 2018: it partnered with Transport for London (TFL) for a short stunt to rename Southgate tube station ‘Gareth Southgate’ for 48 hours and ran a tactical print ad in tributes to the team’s tournament performance. The… Continue reading Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery: These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Santander Activates Boris Bike Sponsorship Via World’s 1st Cycle-Thru Branch
Following last month’s announcement that Santander is taking over the title sponsorship of London’s public bicycle scheme, the bank has announced plans for world’s first cycle-thru branch. This Twitter-led campaign, Coming soon to a London street near you? Santander announces plans for first Cycle-Thru branch #SantanderCycles pic.twitter.com/odIxr7Eftd — Santander UK (@santanderuk) April 1,… Continue reading Santander Activates Boris Bike Sponsorship Via World’s 1st Cycle-Thru Branch
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
